{"title":"AW 2025","description":"\u003cp\u003e\"IS LOVE ABSURD?\"\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eA collection made entirely from discarded materials: production leftovers, second-hand garments, forgotten fabrics — fragments of what once was. Each piece has been reimagined, stitched together with care and intention, a new life formed out of the old.\u003c\/p\u003e\n\u003cp\u003eThe question at the heart of this collection is one that lingers quietly in the background of our choices: Is love absurd?\u003cbr\u003eWe are born from love — innocent, connected, pure. And yet, we often act in ways that harm ourselves, others, and the planet we share. Nowhere is this contradiction more visible than in the fashion industry: fast fashion exploits labor, pollutes the earth, and discards value for the sake of constant newness.\u003c\/p\u003e\n\u003cp\u003eThrough this collection, I’m exploring the tension between love as an ideal and the realities of the world we’ve created. If we are all born from love, why do we so often act in loveless ways? Can something made from the remnants of waste still carry meaning — or even love?\u003c\/p\u003e\n\u003cp\u003eThis is not just a collection of clothes. It is a question, a reflection, a protest, and perhaps, a small act of hope.\u003c\/p\u003e\n\u003cp\u003e(Golden Holographic Coat made in Collaboration with Skolliemuis.)\u003c\/p\u003e","products":[{"product_id":"upcycled-wool-cashmere-coat-green-nice-day-for-a-revolution-copy","title":"Upcycled Embellished Batman Pillow Case Dress","description":"\u003cp\u003e\"Is Love Absurd?\" Collection:\u003c\/p\u003e\n\u003cp\u003eUpcycled Embellished Vintage Batman Pillow Case Dress. Fabrics, sequins, belt and collar carefully sourced and upcycled by hand. Unique piece. Size S\/M.\u003c\/p\u003e\n\u003cp\u003eThis design is especially made for every conscious and brave fashion closet.\u003cbr\u003eOne of a kind and handmade in Cape Town, South Africa.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHand wash only.\u003cbr\u003eDress Fabric: 100% Cotton\u003cbr\u003eSleeves \u0026amp; Ruffles: 100% Polyester\u003c\/p\u003e\n\u003cp\u003eOversize cut.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePhotos by Simon Deiner\u003c\/p\u003e","brand":"FRED RICH - upcycled designs handmade in Cape Town","offers":[{"title":"Default Title","offer_id":51007538921781,"sku":null,"price":3800.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/9233\/3877\/files\/SDR_4738.jpg?v=1749582932"},{"product_id":"upcycled-embellished-batman-pillow-case-dress-copy","title":"Upcycled Red Vintage Coat \"Is Love Absurd?\"","description":"\u003cp\u003e\"Is Love Absurd?\" Collection:\u003c\/p\u003e\n\u003cp\u003eUpcycled Red Vintage Coat. Carefully sourced and upcycled\/painted by hand. Unique piece. (Over)size S-XL.\u003c\/p\u003e\n\u003cp\u003eThis design is especially made for every conscious and brave fashion closet.\u003cbr\u003eOne of a kind and handmade in Cape Town, South Africa.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDry clean only.\u003cbr\u003eOuter Fabric: 100% Wool\u003cbr\u003eLining: 100% Viscose\u003c\/p\u003e\n\u003cp\u003ePhotos by Simon Deiner\u003c\/p\u003e","brand":"FRED RICH - upcycled designs handmade in Cape Town","offers":[{"title":"Default Title","offer_id":51007656919349,"sku":null,"price":6000.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/9233\/3877\/files\/SDR_4781.jpg?v=1749583938"},{"product_id":"upcycled-red-vintage-coat-is-love-absurd-copy","title":"Upcycled Off-White NFL Lace Dress","description":"\u003cp\u003e\"Is Love Absurd?\" Collection:\u003c\/p\u003e\n\u003cp\u003eUpcycled NFL Lace Dress. 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Carefully sourced from excess fabric, hand made. Unique piece. Skirt size S. Golfer Shirt available in various sizes.\u003c\/p\u003e\n\u003cp\u003eThis design is especially made for every conscious and brave fashion closet.\u003cbr\u003eOne of a kind and handmade in Cape Town, South Africa.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDry clean only.\u003c\/p\u003e\n\u003cp\u003eOuter Fabric: 100% Velvet Polyester\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePhotos by Simon Deiner\u003c\/p\u003e","brand":"FRED RICH - upcycled designs handmade in Cape Town","offers":[{"title":"Default Title","offer_id":51007723733301,"sku":null,"price":2500.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/9233\/3877\/files\/SDR_4819.jpg?v=1749585011"},{"product_id":"upcycled-embellished-batman-pillow-case-dress-copy-1","title":"Sparkling Punk - Tartan 2-Piece","description":"\u003cp\u003e\"Is Love Absurd?\" Collection:\u003c\/p\u003e\n\u003cp\u003eSparkling Punk - Tartan 2-Piece. Fabrics carefully sourced and upcycled by hand. Unique piece. Size S\/M.\u003c\/p\u003e\n\u003cp\u003eThis design is especially made for every conscious and brave fashion closet.\u003cbr\u003eOne of a kind and handmade in Cape Town, South Africa.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHand wash only.\u003cbr\u003eTartan Fabric: 100% Polyester\u003c\/p\u003e\n\u003cp\u003ePhoto by Simon Deiner\u003c\/p\u003e","brand":"FRED RICH - upcycled designs handmade in Cape Town","offers":[{"title":"Default Title","offer_id":51007738609973,"sku":null,"price":4500.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/9233\/3877\/files\/SDR_4919.jpg?v=1749585685"},{"product_id":"sparkling-punk-tartan-2-piece-copy","title":"Sparkling Punk - Black Statement Chain Coat","description":"\u003cp\u003e\"Is Love Absurd?\" Collection:\u003c\/p\u003e\n\u003cp\u003eSparkling Punk - Black Statement Chain Coat. Fabrics carefully sourced and upcycled by hand. Unique piece. Size S\/M.\u003c\/p\u003e\n\u003cp\u003eThis design is especially made for every conscious and brave fashion closet.\u003cbr\u003eOne of a kind and handmade in Cape Town, South Africa.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDry clean only.\u003cbr\u003eOuter Coat Fabric: 100% Wool\u003c\/p\u003e\n\u003cp\u003eLining: 100% Viscose\u003c\/p\u003e\n\u003cp\u003ePhoto by Simon Deiner\u003c\/p\u003e","brand":"FRED RICH - upcycled designs handmade in Cape Town","offers":[{"title":"Default Title","offer_id":51027607781685,"sku":null,"price":8000.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/9233\/3877\/files\/SDR_4933.jpg?v=1750173165"},{"product_id":"scraps-of-punk-shorts-sequins-lace-top-and-black-star-coat-copy","title":"Scraps of Punk Evening Dress","description":"\u003cp\u003e\"Is Love Absurd?\" Collection:\u003c\/p\u003e\n\u003cp\u003eScraps of Punk Evening Dress. Arrangement of fabric scraps chosen and laid out carefully and upcycled by hand. Unique piece. Size S\/M.\u003c\/p\u003e\n\u003cp\u003eThis design is especially made for every conscious and brave fashion closet.\u003cbr\u003eOne of a kind and handmade in Cape Town, South Africa.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHand wash only.\u003cbr\u003eFabric: Mix of various fabrics\u003c\/p\u003e\n\u003cp\u003ePhotos by Simon Deiner\u003c\/p\u003e","brand":"FRED RICH - upcycled designs handmade in Cape Town","offers":[{"title":"Default Title","offer_id":51028262945077,"sku":null,"price":7000.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/9233\/3877\/files\/SDR_4903.jpg?v=1750184343"},{"product_id":"scraps-of-peplum-top-copy","title":"Denim T-Shirt Pencil Skirt","description":"\u003cp\u003e\"Is Love Absurd?\" Collection:\u003c\/p\u003e\n\u003cp\u003eDenim T-Shirt Pencil Skirt (Jacket SOLD). Sequins stitched by hand. Arrangement of fabrics chosen and laid out carefully and upcycled by hand. Unique piece. Size S\/M.\u003c\/p\u003e\n\u003cp\u003eThis design is especially made for every conscious and brave fashion closet.\u003cbr\u003eOne of a kind and handmade in Cape Town, South Africa.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHand wash only.\u003cbr\u003eFabric: 100% Cotton\u003c\/p\u003e\n\u003cp\u003ePhotos by Simon Deiner\u003c\/p\u003e","brand":"FRED RICH - upcycled designs handmade in Cape Town","offers":[{"title":"Default Title","offer_id":51028327465269,"sku":null,"price":4500.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/9233\/3877\/files\/SDR_5015.jpg?v=1750184852"},{"product_id":"denim-t-shirt-pencil-skirt-copy","title":"Denim T-Shirt Tartan Skirt with Slit","description":"\u003cp\u003e\"Is Love Absurd?\" Collection:\u003c\/p\u003e\n\u003cp\u003eDenim Rock Tartan T-Shirt Skirt with Slit. Lace Top is available under the category Tops. Sequins on Skirt stitched by hand. Arrangement of fabrics chosen and laid out carefully and upcycled by hand. Unique piece. Size S\/M.\u003c\/p\u003e\n\u003cp\u003eThis design is especially made for every conscious and brave fashion closet.\u003cbr\u003eOne of a kind and handmade in Cape Town, South Africa.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHand wash only.\u003cbr\u003eFabrics: 100% Cotton\u003c\/p\u003e\n\u003cp\u003e1st Photo by Simon Deiner\u003c\/p\u003e","brand":"FRED RICH - upcycled designs handmade in Cape Town","offers":[{"title":"Default Title","offer_id":51028349550901,"sku":null,"price":4800.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/9233\/3877\/files\/SDR_5041.jpg?v=1750185595"},{"product_id":"denim-hybrid-striped-pants-and-leo-golfer-copy","title":"Golden Snake Print \u0026 Flames Coat - in Collaboration with Skolliemuis","description":"\u003cp\u003e\"Is Love Absurd?\" Collection:\u003c\/p\u003e\n\u003cp\u003eGolden Snake Print Coat - in Collaboration with Skolliemuis. 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Size S. \u003c\/p\u003e\n\u003cp\u003eThis design is especially made for every conscious and brave fashion closet.\u003cbr\u003eOne of a kind and handmade in Cape Town, South Africa.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHand wash only.\u003cbr\u003eFabric: 100% PU \u0026amp; Polyester\u003c\/p\u003e\n\u003cp\u003ePhotos by Simon Deiner\u003c\/p\u003e","brand":"FRED RICH - upcycled designs handmade in Cape Town","offers":[{"title":"Default Title","offer_id":51028407091509,"sku":null,"price":12000.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/9233\/3877\/files\/SDR_5089.jpg?v=1750186228"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/9233\/3877\/collections\/22_SAMW_SS23_SDR-5247_15a586ca-b126-4d3c-b2a9-8218c3d0a57d.jpg?v=1777477303","url":"https:\/\/fred-rich.com\/collections\/aw-2026-copy-1.oembed","provider":"FRED RICH - upcycled designs handmade in Cape Town","version":"1.0","type":"link"}