FRED RICH takes fashion to another level: upcycled designs handmade in Cape Town. Every garment is unique and a slow fashion statement, made with love to detail and to our environment. Founded by artist Dinka, Fred Rich supports seamstresses and beaders in and around Cape Town with a fair living wage, some of them chose to work from home. Designs are upcycled locally from the highest quality secondhand, vintage and excess fabrics and garments. Fred Rich supports "Fashion Revolution“ to bring more awareness to the fashion industry and consumers. The brand has been presenting their collections on the Week of Fashion since 2022 in Cape Town. Fred Rich stands for original and ethical designs.